On building a minimum lovable edible product.
ARCADE invited me to write a piece on how Will's and my background in the technology sector influences the way we make chocolate. One element that's carried over, for sure, is the concept of the MVP (or Minimum Viable Product):
To that end, we are slowly releasing our products to small venues: the chocolate milk at the farmers market every other week and now, Bellflower's bean-to-bar chocolate. I've made a micro batch and will send out samples to a few select people. The ultimate goal is to take feedback and iterate until we have not just an MVP, but an MLP: Maximum Lovable Product.